ChickTech Interviews Workshop Leaders Lindsey Brant and Toni Adams

  •  kathryng
  •  March 27, 2017
  •  Blog

There are so many factors that go into mobile UX design: what colors to use, what font to pick, where to put the button, how to catch a users eye, and the list goes on.  Women make up half the population, and see things very differently; so, a woman’s perspective could make all the difference in the success of a design.  We asked our February workshop leaders, Lindsey and Toni, to share their story of getting into the tech industry, inspirations and involvement with ChickTech.

ChickTech – Can you describe your job briefly?

Lindsey: I do the day-to-day analytics for a variety of campaigns. I track our user engagement to make informed decisions about our products.

Toni: I am a project manager for our preloaded products. I make sure our app gets on as many devices as possible before they are purchased from the store.


CT – Have you always wanted to work in technology? If not, what made you switch towards a job in tech? What path did you take to get here?

Lindsey: I always thought it would be cool to work in technology, but I didn’t know if I ever would. After college, I did Teach for America in Camden, NJ. A life change brought me to California and a career in technology. I joined the Asurion team as a Business Analyst, breaking down requirements, but I realized I missed working in data. I made the change into data about 2 years ago, and I’ve never looked back.

Toni: No, I have not always wanted to work in technology. I started at Asurion as the office admin, but our VP saw potential in me and kicked me out of the position. I took a few courses on a variety of technologies, and I’m constantly training myself in tech. I’m now a project manager, and I’m always growing my skill set.


CT – What do you enjoy the most about your job?

Lindsey: I love being able to affect change quickly in my job. I analyze our campaigns and programs and make hypotheses on what we should do. It’s really amazing to see those suggestions come to fruition and hopefully tip the needle for our engagement.

Toni: I love that I have the opportunity to constantly learn. I’m always looking for new experiences to help me grow myself and my career. My position now allows for that.


CT – ChickTech aims at increasing the number of girls interested in STEM by giving them the opportunity to explore different fields of technology. We really appreciate your support and are grateful for the Mobile UX Design workshop you led for our participants. What made you want to be part of this journey?

Lindsey & Toni: As women in technology, we realize how important it is to help bridge the gap between girls in school and STEM fields. We want to give girls the same opportunities we were given, including exposure to all the different types of careers within technology that may or may not require pure coding experience. We wanted to let the girls know it can be done. You can be in technology, whether you are a technical person or not.


CT – What would you say to a high school girl to encourage her to consider a STEM subject at college?

Lindsey & Toni: Just try it. Take a course. College is your opportunity to explore, grow, and learn. The worst that can happen is you learn something new. Experiment and push your limits. Your college has systems in place to help you if you are challenged, like tutoring and office hours. Take advantage of it all. You’ll come out of it feeling great about your accomplishments.


CT – What advice or tips would you give her to succeed in her studies or her career? (Support, mentors, community,…)

Lindsey & Toni: Find a mentor who can see things you cannot. They will push you and challenge you above and beyond what you think you can accomplish. You can find this person by going to your professors’ office hours or talking to counselors while at school. Don’t be afraid to go to office hours and establish that relationship with your teachers. It will benefit you greatly.

Talk to women. Go to women’s forums. Find women who are interested in the same things you are. You probably have encountered some of the same challenges and can help each other through it.

Overall, just ask people what they do. It’s a great conversation starter, and you might find someone you can really relate to. Talk to people. It’s that simple.


CT – According to you what are the qualities/strengths to be successful women in technology?

Lindsey & Toni: Speak up and speak your mind. You are a valuable contributor to every conversation you are a part of. Don’t be afraid to take risks and be wrong. Those will be your greatest learning experiences. Be honest and direct. Lean in and don’t stop, ever. Continue to grow and learn.


CT – Do you have a woman in tech you admire? Who? Why?

Toni: I have women on my team that inspire me to stand up and take ownership of my career as well as be aggressive.

Lindsey: Lisa Joy Rosner has been a huge inspiration to me. She has it all. She’s a marketer, a family person, and so sharp and brilliant. She has taught me balance, strength, and has inspired me to be better. She is one of the strongest and most determined people I know, and I am inspired by her every day. I also take inspiration from Sheryl Sandberg’s book, Lean In.


CT – Anything you want to add for our community?

Lindsey & Toni: ChickTech is an incredible organization. The girls were insightful, sharp, and engaging. It was amazing to watch them get excited about their ideas and bring it from sketches to reality. We truly hope to do this again in the future.


Lindsey Brant Toni Adams

ChickTech is a registered 501(c)3.